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What do you need to know if you wish to build relations in Russia? How different is the business culture in Russia from that in Europe and how much has it changed since Soviet times? We asked Andrej Kiss, executive director of Infoguide Kft., whose main profile is business consultancy.

Let’s begin with the dress code. There is a saying that a first impression beats all, and you have very little chance to make corrections later. What should we be careful about?
– The Russians are no different to any other nation in the world. You should not think anything more; they are no less conservative or relaxed than the global average. You cannot go wrong by opting for a more conservative suit and tie combination. However, there is one thing to bear in mind. If, after the deal, your business partner invites you to an event, a quasi-private programme, then the question may arise of whether you are dressed smartly enough or whether your suit is expensive enough to attend the event. You cannot go wrong with a good-quality, smart, dark suit and a matching white or softer-coloured shirt. However, a pink or other extravagant-coloured shirt could be a risk. You should not worry though that a foreign businessman will feel uncomfortable among the many golden Rolex watches and diamond cufflinks.


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The GLOBS is the only magazine in Hungary that focuses on global affairs and trade. The topics cover the different aspects of social life, business and culture (especially business culture), research and development, investment opportunities, charity initiatives, and the everyday life of the diplomatic delegations.
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