“There is great demand for the excellent quality Hungarian food products in the American market” emphasised the CEO of the Hungarian National Trading House in her interview given to Globs. The successful introduction of Hungarian enterprises requires, first of all, active promotion and marketing and both offices of the Hungarian National Trading House in the United States took a lion share in the development of export capacity. Talking to Zsanett Oláh.

Some major American investments have been made in Hungary over recent months. They reflect the investor trust and the opportunities for expansion in Hungary.
– Precisely! Furthermore, it also indicates the effectiveness of the institutional systems of foreign trade operated by the Ministry of Foreign Affairs and Trade. In close co-operation with Hungary’s foreign representation network, the investment promotion services of the Hungarian Investment Promotion Agency (HIPA), the export development activity of the Hungarian National Trading
House and the favourable financing instruments of EXIM, all contribute to the improvement of Hungarian economic and export performance.
There is outstanding and successful co-operation among the members of the institutions, which has greatly contributed to the growth of Hungarian exports; with the 7.1% of 2015, breaking all
existing records. Moreover, the figures for 2016, lead us to expect further growth.


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The GLOBS is the only magazine in Hungary that focuses on foreign affairs and trade. The topics cover the different aspects of social life, business and culture (especially business culture), research and development, investment opportunities, charity initiatives, and the everyday life of the diplomatic delegations.
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